As someone in the UK who has used all manner of cards and accounts, cryptodotcom (3% cashback tier) curve, revolut, amex and many rewards cards and tradfi banks, exchanges and brokers - stocks, comodities and crypto
im really looking to move to revolut (specifically ultra) entirely as an all in one solution for personal finances, but at the moment it is not worth £55/m.
These are some suggestions and concerns:
firstly in order to have my salary paid into revolut you need a UK banking license and to clear up the reports of people having account access removed and being unable to use their funds. trust is an issue here. (i know revolut are begging for this right now so we will see)
cashback across the board at an absoloute 1% minimum non negotiable and for £55/m it should really be 1.5 - 2% (better rates are available elsewhere for less cost) and needs to be global, at minimum 1% in UK for UK customers.this is currently a complete dealbreaker at 0.1% - laughable and cashback ticks a big fat box in peoples brain - big dopamine hit and increases spending - increasing revolut’s profit fron fees and money velocity.
the insurance products are largely a cheap gimmick - everyone knows this and are actually almost never used. mobile phone cover is not included and is the most useful of these types of insurance products. travel cover is the most useful of the provided ones, however. Im not saying remove them, but for £55 a month you need to be adding value to customers in other ways that they will actually use.
reward partner benefits:
the FT is good. deliveroo meh, the rest are just fillers.
in order for this part to be attractive to almost anyone, you need spotify, amazon prime, netflix, uber, youtube plus etc. but spotify at a minimum. the wework is a nice idea but is only useful in london and fairly niche.
interest bearing accounts:
paying for 4.75% AER is simply not good enough when there are free trusted FSCS insured accounts offering well above this. if youre paying £55 a month, it needs to be 5% up to the first £10k at least.
i have 3 cards that offer free airport lounge access, and i have never used them - not because i dont travel, but because they dont include a guest. so this would be nice to have.
credit facilities like BNPL and credit cards and loans would obviously come alongside the Banking license and revolut obviously want this too due to the big money that can be made. these would be great.
also I dont want to pay for curve and revolut. im not sure if curve have some form of patent or rights to their products but integration of these features would be perfection.
if you want to capture market share from existing banks you’re going to need to give up some of that sweet sweet cash and give them a reason to use you
also, the ability to choose perks could be a solution regarding profitability for revolut - while allowing customers to prioritise benefits
crypto lending/staking etc would be great - having preferential rates at the ultra level would be good too - cryptodotcom have mastered this.
concierge service??? this is comparible to similar amex card fees (granted they have different business structure) - but they are your tradfi competition in rewards cards.
i like the idea of the ultra plan, but every time i go near the button, it just feels like vaporware with no ‘meat’ to it.
this may be good value if you work as a single, poorly disciplined, hybrid working, finance grad that lives off deliveroo. - is that really who you want to market to?
community. 
. Thank you for sharing your feedback with us. Stay tuned.